B2B Brand Consultancy

SCALE FASTER

We turn complex business propositions into clear, compelling narratives that sales teams can sell, customers can believe in, and investors can get behind.

Book A Brand Audit See what we do

Why brand matters

Brand is the story you tell

Business Brand Marketing Sales

Your brand is the story you tell to the world about your business. It informs marketing. A brand story told consistently at every business touch point will deliver you more growth, enabling you to scale faster.

The sales problem

7 great ways to turn off buyers.

Vague positioning

If a buyer can't explain what you do to their boss after five seconds on your site, you've lost. Clarity beats cleverness.

Inconsistent messaging

Marketing says "platform". Sales says "point solution". The buyer smells the disconnect and runs a mile.

Info dumps

Throwing a library of 50 PDFs at a buyer with zero guidance is lazy. Analysis paralysis is real and you need to curate the messaging path.

Selling features, not outcomes

Features may be easy to sell, but budget holders want to buy outcomes. C-suites operate from spreadsheets, not PowerPoint slides.

Boring, useless content

If your articles read like a tech manual, press release or AI slop, you're invisible. No point of view, no engagement, no GEO.

Premature selling

Pushing "Book a Demo" when they're still in "what is this?" mode is like proposing marriage on the first date.

Corporate gibberish

"Synergising cross-functional paradigms!?" If you sound like everyone else, you sound like no one.

What we do

From positioning to messaging

Startling is a brand consultancy for high-growth B2B software companies. We guide pre-seed to Series A/B businesses through positioning, brand and messaging. By connecting go-to-market strategy, customer experience and brand storytelling, we transform complex technical products into simple, compelling narratives that drive growth.

Brand Audit

Evidence-based review of brand performance across positioning, messaging, commercials, perception and identity.

Stakeholder interviews
Customer Entry Points (CEPs)
Key customer personas
Competitor set & positioning grid
Market landscape
Weighted brand assessment

Brand Capability Fit

Alignment of brand to business objectives through market category, product capability and desired customer outcomes.

Experience workshop
Customer experience vision
Customer experience principles
Product Market Fit
Go To Market Fit
Ideal Customer Profile

Brand Vision

A forward-looking narrative of the change your brand intends to create, and the value it creates for customers.

Brand position & promise
Brand narrative workshop
Brand platform
Brand expression
Value proposition
Value pillars

Brand Delivery

Execution of the vision across every sales touch point, so the brand shows up consistently in the real world.

Messaging framework
Audience messaging
Brand manifesto
Sales deck framework (10 slides)
One pager & home page copy
Demo video script

Where our work fits

Your GTM workflow

Research & Analysis

Strategy & Development

Pre-Sales

Sales

Post Sales

Startling helps you with the strategy and assets that everything downstream depends on.

Who we work with

About

Experienced brand leaders

Brian Cooper

Founder, Startling · Board Advisor & Brand and Marketing Consultant

"I'm a growth architect for brands. I marry maths with magic by connecting brand, data, customer experience and technology to help complex, multi-product platforms become category-defining brands, which drive measurable revenue and enterprise value." — read Brian's full profile on LinkedIn for the rest of the story, his background across brand and marketing leadership, and current board advisory work.

View full profile on LinkedIn

Ready to scale faster?

Book a brand audit — brian@startlingbrands.io